MattAdamo.net » Blogging, Internet Marketing…

Hey guys,

The other day I was watching family guy, and we all know who Peter Griffin is. Probably the funniest cartoon character that ever existed (or technically diddn’t haha).

Anyways, have you ever noticed how people can always remember the stupid stuff he says. I mean i could personally recite at least 5 of my favorite Peter Griffin quotes, and i have a few freinds that could do well over 50 (which is actually quite sad). And i mean go over to youtube and you will find an ENDLESS amount of just quick family guy clips (like the micheal moore farting one, or the peanut butter jelly one).

Anyways i was thinking about why people remember all these things (besides them being extremely funny) and it finally hit me when i was reading one of my copywriting books. All of the things he does is a type of story. And then when people tell these jokes they’re telling it in story form which makes it much easier to share.

Sharing your content in story form is actually a very valuable copywriting technique and provides some great benefits that straight up posting cant…..

You see, when you write something in a story form it does a few things for the reader.

• It instantly connects the reader to you by putting both of you on the same level (the most powerful copywriting technique there is).
• People love to share stories. Remember when you were in high school and something big happened; you always wanted to be the person to tell everyone what happened. It works exactly the same in the internet marketing world.
• Storys allow you to emotionally connect to the reader. You could very easily write an inspirational post, a fun post, a crazy post ect…. and in all these cases it will emotionally link the reader to you which means they will probably share it with other people.
• It is EXTREMELY easy to remember a story rather then just a straight up peice of content. ( In fact there are courses you can take where you can learn to remember VERY long patterns and sequences and they teach you to remember it by teaching it in a story type fashion)

Not only that but think of all the mindless crap (ohh sorry, i mean “content”) out there. Some people honestly don’t know what they’re talking about. To stand out from the crowd it is an amazing idea to write a story that other people can relate to.

So now that you know how to write rediculous, emotionally grabbing content, how do you actually make it do viral?

Well social media is how you do it….

As you can see, at the top of this post you will see a retweet button. At this current time, Twitter is THE MOST powerful way to spread your message virally. Could you imagine if you got 10 retweets to people who all have lists of over 5,000 people. Yea, thats the kind of reach that social media has. (If you use wordpress, you’re going to want to use the tweetmeme pluggin)

Secondly your going to want a way to let people social bookmark your content. I personally use the “bookmarking is sexy” pluggin from wordpress and it works great. Social bookmarking can also spread quickly and gives you AMAZING search engine rankings.

Lastly your going to want to use any type of social networking website. Send a quick status update and i promise if your content is good it will spread. fast. (a social networking site is facebook, myspace, linkedin, ect.)

So guys, if you liked this article your invited to click the little retweet button at the top of the page and let your whole twitter list see it. I can promise it will make your list happy. hehe.

Always – Matt Adamo

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