MattAdamo.net » Blogging, Internet Marketing…

Everyone knows that “content is king” and i can’t deny that, however if no one is reading your content than who’s the king?

Did you know that when people visit your blog, their attention span is VERY low. If you have one wrong thing about your blog whether it be a wrong color, an out of place ad, or a weird design, that reader will leave in a heart beat. So if you don’t captivate a reader in under 10 seconds you probably will loose that reader for good.

Well the good thing is that you’re posts are filled with amazing content, however there’s no way a reader could read the whole thing in just 10 seconds. If only there was some kind of bridge, a way to captivate your reader before even touching the main content…… Well luckily there is…..

You must craft a flawless, compelling, sexy headline…. every time

And trust me, this task can be quite challenging. I struggled for a while until i learned a few solid tricks that put my headlines over the top.

So here is my “Idiots Guide to Crafting Genius Headlines”

Use “shock effect” and be bizzare

One of the easiest ways to grab someone’s attention is to do something outrageous. Just look at all of the celebrities on tv. Whenever one of them makes a fool of themself it makes front page news because its interesting.   (here are some examples)

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Use Curiosity and Challenge existing dogma

If people are curious about the article than obviously they are going to open it up and read it. If you can learn how to tie this into your niche it can be very compelling. Also challenging exisiting dogma is an AMAZING way to get readers. It just makes sense that if someone tells you that what you are doing is wrong, you’re going to want to find out why.

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The “How To” article

This is one of the best ways to get subscribers and search engine rankings. It’s human nature to want to become better at anything, so writing an article on how to do something is a definite way to capture someone’s attention. Just make sure you don’t write too many of these. Some new bloggers tend to focus on these too much.

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Use Contrast

Did you know that the way people learn is by noticing what things are not. If you notice something new you might not be able to say what it is, but you sure can say what its not. This works the same for looking at text. The easiest thing to read is black on white because it is very contrasting. Using these types of headlines can be very clear and precise which is a big part of captivating someone.

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Play on movie/book quotes, titles, and other popular media.

This is my absolute favorite one to write and probably the most advanced. If you use this method make sure you actually relate that topic to your post. When done correctly this method can generate LOTS of comments and retweets.

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(Some of the examples were taken from other bloggers, A bunch from Ben Settle, just wanted to give proper credit.)

So guys, when you’re writing your next blog headline make sure you use the idiots guide.

Always -Matt Adamo

Ps. If you liked “The Idiots Guide to Crafting Genius Headlines” please feel free to retweet it to your twitter following. Also leave a comment and tell me what you think, or what you would do differently.

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